FLOYDER Project

Here I designed a brand for a local Orlando bookstore with a psychedelic aesthetic to generate interest for those +18 or older and to address the issues of the decline of book reading as well as an increase in bookstore sales.

Bench Ads

The inspiration for this series of deliverables was inspired by seeing a bench ad that advertised "if you're reading this, this ad works" and it gave me the idea of creating bus bench ads that would be within the bookstore's budget for advertisements to attract college students.